Nothing seems to disturb the beauty market, which is resilient in the face of economic ups and downs. Mascaras, skincare creams, lipsticks, perfumes… these everyday products continue to be highly popular with consumers.
At the same time, consumer practices are evolving rapidly, driven by the growing use of social networks. Cosmetics and fragrance groups need to be able to continually adapt to meet the demands of their customers.
Among these trends, the appeal of “clean beauty” is clearly predominant, and is taking root: consumers are demanding more natural, ethical and environmentally-friendly products. They expect brands to be transparent about the composition and manufacture of their products. To keep pace with these changes, regulations are becoming stricter, and labels and voluntary initiatives are multiplying, emphasizing eco-design, traceability and sustainability.
These changes represent real opportunities for brands to differentiate themselves from their competitors. What remains to be defined is how to adapt products to meet these challenges at every stage of their life cycle, in terms of both content and packaging.
To discover our analysis of the sector’s major CSR challenges and how we came up with our ideal moisturizer: Read the article: Accelerating the sustainable transformation of the beauty sector.
